Showroom & Boat Show Feature Flyer
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This customer received 30 flyer designs from 8 designers. They chose this flyer design from ecorokerz as the winning design.
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Flyer Design Brief
In our showrooms and at boat shows/events we need a template for a design that showcases the boat being displayed, along with minimal description and a distinct call to action (pricing/discount/payment). We use this feature flyer) in the attached menu holder. Pictures attached. We have a more traditional window sticker that is on the opposite page of the menu holder shown that has more descriptive info on the options and specs of the boat being featured- so we don't need to repeat that.
We own 53 dealerships, but we keep the individuality of the the dealership groups we have acquired. At this time, there are 13 different brands under our umbrella. Consequently, any design must allow for a different design element that reflects the local brand color, logo and font.
We feel the current design needs more pop- and much better "call to action" with respect to the OneWater Sale Price.
Attached as well is the Top 100 Dealer of the Year logo, and a couple of the dealership logos, and samples of the feature page in question.
Target Market(s)
We sell boats from 18' to 70'. Generally, this design will be used on our boats form 18-42.'
Industry/Entity Type
Events
Font styles to use
Other font styles liked:
- Attached samples of logos
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Compelling call to action, combined with appealing lifestyle of boating. It must be a flexible design to allow use at our different branded stores.
Nice to have
- Vibrant, fun
Should not have
- Junky Crazy Eddie feel- compelling call to action- without looking cheap.