Luxury Inclusive Beauty Brand Needs Labels & Boxes for Product Line

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Contest winning design

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This customer received 34 label designs from 9 designers. They chose this label design from MadeInYarm as the winning design.

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Label Design Brief

We need updated labels and boxes for our cosmetic and skin care line. Our company is LUV + CO. and we focus on providing upscale, natural and organic beauty products inclusive of diverse and deeper skin tones for women of color, especially black women. We have a seven piece skin care collection called LUVSKIN Moringa Collection and a mineral make-up line consisting of eight products. The design of all products should be the same with just dimensions and title/ingredient list differences. We would like to see designs that use our coral color e85350, work well on black packaging (bottles, lipstick tubes etc.) and include white and other additional pretty colors, metallics or patterns representative of ethnic (AFRICAN), bohemian or tribal influence. The final design should communicate luxury, floral/fauna environmentalism, and afrocentric culture influences.

We have included files of various prints we like and the type of lifestyle our customer aspires to/is attracted to. We have included in the files below some examples of packaging we like but we want something original to capture the attention of our target market, upper income health and ethnic conscious black women age 30 - 55 who love natural and organic products. The names of our products include the list below however if design can be submitted showing design on 1 tall box and 1 short box and 1 lipstick size box that would be great:

LUVSKIN Moringa Collection Cleansing Oil (dropper)
LUVSKIN Moringa Collection Balancing Toner (tall spray bottle)
LUVSKIN Moringa Collection Moisturizing Serum (dropper)
LUVSKIN Moringa Collection Moisturizing Cream (short box jar)
LUVSKIN Moringa Lip Scrub (short box - jar)
Luminous Mineral Foundation (short box- jar)
CC Cream
Moisturizing Lip Stick (lipstick box)
LUVLASHES Natural Mascara
Luvee Duvee Lip Crayon
Gel Eye Liner
Organic Make-up Remover (tall spray bottle)
Face & Eye Primer

Final dimensions /dies of boxes can be sent to winner of design competition.

Target Market(s)

women of color, age 30-55, income 50 - 150K, natural hair and organic lifestyle, yoga

Industry/Entity Type

Cosmetics


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

f04a50
ffffff
00a990

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • label and box
  • include the color e85350
  • include logo
Nice to have
  • easy way to differentiate skincare from make-up products

Files
Download all files - 6.8 MB
JPG
bottle Wednesday, 19 July 2017 04:41:52
Wednesday, July 19, 2017
JPG
dropper Wednesday, 19 July 2017 04:41:52
Wednesday, July 19, 2017
JPG
jar Wednesday, 19 July 2017 04:41:53
Wednesday, July 19, 2017
JPG
jar2 Wednesday, 19 July 2017 04:41:53
Wednesday, July 19, 2017
Payments
1st place
US$150
2nd place
US$100
Participation payments x 5
US$10
Total
US$300

Project Deadline
29 Jul 2017 07:20:45 UTC
Language

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