'Beyond Birth' promotional brochure

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This customer received 71 flyer designs from 27 designers. They chose this flyer design from Designanddevelopment as the winning design.
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Flyer Design Brief
We have designed a 6 week program to educate impending first-time parents about the things they need to know to survive the first 6 months. Sessions delivered by general practitioner/family doctor, dietician, physiotherapist, speech pathologist and psychologist. Our promotional blurb is: 'A comprehensive education program for first-time parents-to-be, delivered over 6 weeks by health professionals in your community, about everything you need to know to look after your baby (and yourself!) in the first 6 months'. I now want to put together a promotional brochure to be distributed to those couples who express an interest which will provide further details of what will be delivered in the course.
Updates
In terms of layout, I envisaged a double sided A4 size, foldable into 3 sections, but very happy to be guided on this.
Added Wednesday, July 19, 2017
Target Market(s)
To appeal to a young, well educated demographic. First time parents couples.
Industry/Entity Type
Medical
Font styles to use
Other font styles liked:
- Playfair Display
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Playfair display font to be consistent with our logo (attached). Logo also included please. Some consistency with colours of logo please.
Nice to have
- I am a doctor, and have no creative genes! But prefer a clean and professional appearance overall. Not too cluttered in overall appearance.
Should not have
- No cheesy pictures of babies.