Champion Life logo, inspiring young people to develop lifelong healthy habits.
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This customer received 205 logo designs from 47 designers. They chose this logo design from Jay Design as the winning design.
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Logo Design Brief
Champion Life is an online health and physical activity engagement program for schools. Our mission is to help young people develop lifelong healthy habits. Around 3 years ago we got a logo through design crowd for our first iteration of the business Champion Edge - when we changed the name to Champion Life we updated the logo but I feel like it needs to be refreshed and more accurately portray our current company. We define a Champion as "someone who gives it a go" by living a life focused on motivation, health and fitness. It would be good to somehow include the last 3 elements (motivation, health & fitness) as part of the design.
Target Market(s)
Champion Life has 3 customer segments, school Principals are our buyers, teachers also influence the purchase of the resource and school students aged from 5 - 16 are our end users.
Industry/Entity Type
Health
Logo Text
Champion Life
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colour and a fun feel. We like the bright green and blue of our current logo and it is used widely in our resource www.championlife.com.au
Nice to have
- Our resource is all about activity and health so a simple but eye-catching logo would be good.
Should not have
- Too much detail