• £210

• 399 designs

• 106 designers

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Logo Design Brief

MORE DETAILS IN THE ATTACHED PDF. IT IS IMPORTANT TO READ THE PDF.

Summary
We have a company (Velocity Consulting, www.velocity.consulting), and an existing logo.

New Logo 1
We are creating a new line of business, ‘Velocity Smart Technology’, which provides innovative technology to businesses to help them improve performance of their employees, reducing complexity and friction from the working world. We are looking for a logo which naturally extends from our existing logo and brand.

New Logo 2
The first Velocity Smart Technology product will be ‘Velocity Smart Lockers’ which is a vending machine/locker solution (similar to an Amazon Locker) to provide 24x7 access to IT consumables, laptops, phones/cables etc to improve the convenience and performance for employees needing equipment from their internal IT support teams. We need to have a new logo for this product which is an extension/subbrand of Velocity Smart Technology.

A picture of some SmartLockers is attached for reference.

MORE DETAILS IN THE ATTACHED PDF. IT IS IMPORTANT TO READ THE PDF.

Target Market(s)

Global Enterprise Businesses/Corporate

Industry/Entity Type

It Company

Logo Text

Velocity Smart Technology / Smart Technology / Velocity Smart Lockers / Smart Lockers

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Logo styles of interest

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Font styles to use

Other font styles liked:

• See font in existing Velocity logo below

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Read the PDF
• Brand Identity
• The two new logos should be related, so that the ‘Velocity Smart Locker’ logo is identifiable as a ‘Velocity Smart Technology’ product from the logos.
• - Each logo should have two variants:
• o fitting in a square ratio 1:1
• o fitting in a horizontally rectangular version preferably with a ratio of no greater than 4:1 unless the designer feels it necessary to exceed this and the design would not work without.
• The logo must also work in unison with the "Powered by Apex" (logo provided) hardware providers logo, which must be able to be easily incorporated with the logo.

Nice to have

• Read the PDF
• The Smart Technology range should probably be related to the existing Velocity Consulting logo / brand identity in some way – but does not have to be as we are open to creative ideas
• - Our current logo is black & white. New logos can be in keeping with this, or complement it with new colours – but if colour is used, different colour options should be available – including a black and white option.
• - There is (currently) no specified constraint about the size of our new Smart Locker Logo vs the APEX logo. Ours should be most prominent.

Should not have

• Read the PDF
• Whitespace’ should be transparent, not white, UNLESS white is critical to the design.

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Files

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