Herbal Enhanced water beverage
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This customer received 55 label designs from 12 designers. They chose this label design from maricreatives as the winning design.
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Label Design Brief
I need a white shrink sleeve label design for herbal enhanced water beverages. The product is ‘Beautylixirs’..The whole bottle will be covered up to the 14.82 mark of the bottle..
*look of this brand I envision is SkinnyGirl(brand) meets Hint Water(brand)
however, we want our own identity
*Definition of Beauty-the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit
*Definition of Elixir-a magical or medicinal potion~a preparation supposedly able to prolong life indefinitely.
I want the label to be a reflection/translates those 2 definitions w/out it being too busy in the design.
I want the design to be modern, clean lines with the pops of color thats in the logo and refreshing bec its beverages . There are 3 different flavors- blueberry watermelon, raspberry acai, and blackberry sage. I want the same design for each~ just switch out the flavors/ingredients. The label will reflect each flavor-example beautylixirs for raspberry acai flavor ‘beauty’ will be a raspberry color and lixirs will remain grey. I will be using a clear bottle. I want a white background and Im also open to having a all black background full shrink sleeve label
*Target Market- Professional Women who invest in themselves who are on the move that care about feeling/looking good, fitness/athletic , living a healthy lifestyle..Men may also want to drink this so I don't want it to look to girly..
For the front of label:
Herbal enhanced water
made with Ayurvedic, Organic ingredients & natural flavors
INNER~G (this is what the beverage provides and can be highlighted )
tag line: your daily acceleration
*detoxifying
*energy
*hair skin & nails
*weight management
each flavor should be in the front as well
Back of label:
serve chill
16 fl oz
acceleration for your body inside out (italicize)
Highlight: Yerba Mate, Green tea & Guggul a Ayurvedic ingredient
Nutrition Facts
Barcode
Social media icons
twitter- @beautylixirs_
instagram- @beautylixirs
facebook- @beautylixirs
MADE IN THE USA
MANUFACTURED FOR:
BeautyGirl,LLC
Houston,Tx 77027
www.beautylixirs.com
*gluten free symbol
*recycle symbol
*BPA free symbol
**This product is not intended to diagnose, treat, cure or prevent any disease.
**CAUTION pregnant or nursing mothers, children under 18, individuals w/known medical condition should consult a physician before use.
Target Market(s)
*Target Market- Professional Women who invest in themselves who are on the move that care about feeling/looking good, fitness/athletic , living a healthy lifestyle..Men may also want to drink this so I don't want it to look to girly..
Industry/Entity Type
Product
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- color scheme of each flavor that's in the logo(the color of the flavor in logo, the grey in the logo, hints of the blue in the logo)
- Also there are 2,photos of the bottle we will be using w/measurements
Nice to have
- the Logo should stand out 1st