• US$150

• 366 designs

• 110 designers

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Logo Design Brief

1) Background
-Market
The electricity its generated mostly by Hydroelectric plants, distributed by substations and used by residences and industries. Since beggining until the end of electricity process lots of electric components are used (high voltage, medium voltage, low voltage materials).
There are segmentations to realize this proccess:

: builders- responsible for plants, industries, residences constructions;
: Installer- responsible for electrical engineering of the builder project
: Panel assembler- responsible for assembling panels for engineer projects
: Electrician- responsible for small projects
: Dealers- responsible for eletric material comercialization

Small quantities- purchase is made at dealers
Big quantities- purchase is made directly from manufacturer

So mostly small panel assembler and electrician buy at dealer and builders/big panel assemblers buy from manufacturer that have better price.

- What is Solin - Industrial Solution:
we import and commercialize industrial electric components, which main clients will be dealers and small panel assemblers.
Solin is focused to offer products with good quality and good price (mainly from Asia market that do not have any base here in Brazil as europeans and americans).

At the beggining Solin will offer only electric components but over time we will start offering other components that our clients need.

2) Branding
Solin sells electric components for industries but offering new solutions.
So we need to seem serious, modern and friendly at same time.

Our mindset its based in water element:
- Transparency: Create and maintain lasting relationships;
- Flexibility: Adapt to the circumstances and to shape itselft according to the adversities to always offer new paths to keep walking;
- Connectivity: as the continents are connected by water, Solin will connect the Brazilian market’s clients into other markets beyond their knowledge.

3) Logo
which feeling the logo should showcase:
- Modern, serious and friendly;
- simple and clean
- using the name as the logo and creating an icon that represents Solin's mindset that fits harmonically with the logo name. .

4) Market References
Manufacturers/importers:
ABB- http://new.abb.com/br
JNG- http://jng.com.br/
Steck- http://www.steck.com.br/
Eaton- http://www.eaton.com.br/EatonBR/index.htm

Dealers
http://andra.com.br/
http://eletricapj.com.br/eletricapj/
http://www.santil.com.br/
http://www.aricanduva.com/

Target Market(s)

Heavy Industries

Industry/Entity Type

Industrial

Logo Text

SOLIN

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Symbolic Icon

Should not have

• To much detail

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Files

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