• US$200

• 23 designs

• 3 designers

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Label Design Brief

We need to design a label for our newly established business - Aunt Coot's Chewy Cookies. This is a start up company that focuses on oatmeal and raisin cookies. I already have a logo designed but need to make the label look very professional and appealing. I would like for the label's background to be white or an off-white. I have to put the ingredients on the front of the label, which I will provide. The cookies are all natural with no preservatives, which is a good selling point and should be on the label. Also, the net weight - 8 ozs and grams - 227 gms, need to be at the very bottom. The final label needs to make folks want to go out and by the cookie. I also need a design that I can change, in case my ingredients change or I want to increase the number of cookies in a bag, which would increase the weight/grams.

I must have 4 set of files for the labels with one word changes in the title and in the ingredients. For example, the label will say:

Label 1 - Aunt Coot's Chewy Cookies
Oatmeal & Raisin

Label 2 - Aunt Coot's Chewy Cookies
Oatmeal & Raisin w/ Chips

Label 3 - Aunt Coot's Chewy Cookies
Oatmeal & Raisin w/ Bits

Label 4 - Aunt Coot's Chewy Cookies
Oatmeal & Raisin Loaded

I have attached my cookie story to give you a feel for how this idea came to life, and I have attached my logos in a few different file formats.

Thanks,
La Shawn Kelley
571-216-5663

Target Market(s)

Aunt Coot's Chewy Cookies targets all cookie lovers from all age groups and walks of life. Oatmeal & Raisin cookies are all American cookies and all natural, with no preservatives, which will be a big winner for health conscience clients. We will also target the web surfers, hotels, and catering.

Industry/Entity Type

Weight

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design must use only the logo attached and the ingredients must be displayed on the front. The Net Weight and Ounces must be displayed on the bottom of the front of the label. The name - Aunt Coot's Chewy Cookies and Oatmeal & Raisin must be displayed on the front.
  
  I must have 4 set of files for the labels with one word change in the title and in the ingredients. For example, the label will say:
  
  Label 1 - Aunt Coot's Chewy Cookies
  Oatmeal & Raisin
  
  Lable 2 - Aunt Coot's Chewy Cookies
  Oatmeal & Raisin w/ Chips
  
  Label 3 - Aunt Coot's Chewy Cookies
  Oatmeal & Raisin w/ Bits
  
  Label 4 - Aunt Coot's Chewy Cookies
  Oatmeal & Raisin Loaded

Should not have

• Please use fresh fonts that are eye catching. Only use the logo I have provided.

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Files

Download all files - 0.4 MB