Brochure for a conference with healthcare professionals

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This customer received 54 flyer designs from 14 designers. They chose this flyer design from DesignMarket as the winning design.
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Flyer Design Brief
Creating a brochure with the information provided in the word document attached below.. along with the logo.. All the information for the brochure is in the word document.. I attached a logo of endocrinology dept in the files.. Use that logo more promintenly than the slayback health logo..
Most of the designs submitted till now didn't understand what was written on the word document.. The tri-fold should be designed to tell a story.. it should capture the attention just by its title.. then all the information provided should hook them in..
Target Market(s)
Physicians and CEOs of hospitals
Industry/Entity Type
Healthcare
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Good and memorable design with pictures and elegant design.. The design I am expecting is a tri-fold 9x16 size that can be tested on vistaprint.com..