Jewellery Business needs a new logo

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This customer received 285 logo designs from 90 designers. They chose this logo design from Artglass as the winning design.
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We need a new logo for our jewellery business based in New Zealand. We sell our jewellery online and also wholesale our jewellery to stores around New Zealand. We market our jewellery as on trend but affordable and would like our logo to reflect this. We would like our new logo to be simple and modern. Colour preferences for our new logo would be pastel or black and white, but we would consider any other options. Our target audience is females between the age of 18 and 45. We would love to see new fresh ideas to help us update our business image. We have included a copy of our current logo for reference. Please note we do not want a re-designed version of our current logo. We want a brand new logo.
Target Market(s)
18-45 year old females
Industry/Entity Type
Jewelry Store
Logo Text
Good Morning Gorgeous
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- What we like about our current logo is that it has the gem which symbol which is instantly recognizable as jewellery. A must have is that we want our new logo to be instantly recognizable as jewellery as well.