• A$150

• 214 designs

• 80 designers

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Logo Design Brief

Regarding the background, the company is a brand new Loans company concentrating mainly on Home Loans, however will also be providing business loans, equipment finance…basically all types of loans.

I would like the design to be:

simple
limited colours, also
work well as a black logo as well as coloured, so the shape will be the most important factor. The design could be representative of a particular part of the Platypus or the whole animal.
It could also be a line drawing
I would like the company to be recognisable by shape as well as words

I am really open to any suggestions at the moments. I haven't decided on a colour, I'm leaning towards a blue or dark Blue.

There are so many Platypus logos already out there, however I want something that is going to be easily recognisable. A line drawing is probably not as recognisable as a shape, such as the elephant attached, however i am open to suggestions.

Link to Platypus logos below

https://www.bing.com/images/search?q=platypus%20logo&qs=n&form=QBIR&sp=-1&ghc=1&pq=platypus%20logo&sc=3-13&sk=&cvid=150EE4E03AC2457683DDA5DCD677B85F

Target Market(s)

Australian residents
Home owners & investors - Australia only, that's why I have chosen an animal native only to Australia
Ages 20yrs – 65yrs, however mainly the 30 – 50 age bracket.

Industry/Entity Type

Mortgage

Logo Text

Regarding the logo text, I haven't decided whether it will be capitals or lower and upper. Platypus Finance or PLATYPUS FINANCE

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Easily recognisable

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Files

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