• US$700

• 43 designs

• 6 designers

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Wordpress Design Brief

Vino Superiore provides home winemakers and vineyards with ultra-premium frozen wine grapes direct from Italy. Vino Superiore grapes are highly unique, as they are the only wine grapes available worldwide that are 100% Organic and have the prestigious Italian DOCG certification. We have developed a patented process for flash-freezing wine grapes, right after being picked off of our wines in Italy. This ensures unparalleled quality for the most discerning winemakers around the world.
In addition to its expanding line of premium wine grapes, Vino Superiore also imports high-quality winemaking equipment, such as wine vats, pumps, buckets, etc.
We are looking for a professional website designer to redesign www.vinosuperiore.com. The redesigned website should have a highly-professional, polished look that conveys our premium product, yet is approachable to our target consumer (target consumer notes below). This website should provide a delightful user experience with the right balance of information and cleanness.

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Requirements

Must have

• 1. Homepage
• 2. About Vino Superiore
• 3. Products Pages
• a. Collection of Wine Grapes
• b. Winemaking Equipment
• 4. Resources (FAQs, videos, other winemaking tools and information)
• 5. Where to Buy
• 6. News and Events
• 7. Contact Us
• Other Requirements and Design Guidance
• • Reference current website copy as a starting point. Feel free to copywrite, but this is not required.
• • Imagery from current site can be used, and new imagery can be added. Be sure that any new stock photography is authentically Italian (our target consumer will know if this is/is not an Italian vineyard/grape image).
• • Feel free to tweak logo slightly, but it must maintain similar look and color scheme.
• • Must include design and coding
• • Must be cross-OS compatible, including mobile
• • Website must be easy to update in the future (updating copy, adding images, etc.)
• • Site must be linked to social media pages (Facebook, Twitter)
• • Brand Objectives
• o Educate consumers about the merits of Vino Superiore products
• o Stir a passion for our products with well placed imagery and copy
• o Compel consumers to learn more about Vino Superiore and act to purchase
• o Create a reason for these loyal consumers to visit Vino Superiore again and again
• o IMPORTANT: Strike the right balance between having an ultra-premium look, yet also providing enough information for consumers. It is important to understand the target consumer (below).
• • Sites for Inspiration
• o
• Deadline:
• 3 Weeks?
• Target Markets:
• 1. Intermediate and advanced home winemakers looking for high-quality wine grapes (and equipment) that is authentically Italian. These consumers typically are affluent but earthy. They often read Winemaker Magazine – the #1 magazine for home winemaking.
• 2. Small vineyards that are looking to supplement their inventory with high-quality imported wine grapes.
• Look and Feel:
• • Elegant
• • Serious
• • Mondern/Traditional
• • Personable but Professional
• • Gender Neutral
• • Upmarket

Nice to have

• shopping cart