Logo for consulting business as part of rebranding
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This customer received 18 logo designs from 4 designers. They chose this logo design from Impressive Solutions as the winning design.
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Logo Design Brief
I need a new logo designed for our rebranding. We provide private transaction advisory services for mergers and acquisitions (think corporate financial consulting with a twist). We are currently operating under the name Peek Valuations but find that very limiting as we provide a broader range of services than only business valuations. The website for further background is at PeekValuations.com
Target Market(s)
Lower middle market companies (revenues $5M to $50M) as well as other professional advisors including investment bankers, private equity groups, bankers and attorneys.
Industry/Entity Type
Consulting
Logo Text
Peek Advisory Group
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I prefer a clean design that will work well with our existing website design. Minimal artwork with an abstract design. An example of one provided by another graphic artist is attached. I like the clean lines and colors. It seems to be lacking some personality, but I like the stacking of the name.
Nice to have
- Some element of 3D
Should not have
- No mountains, please