• £121

• 23 designs

• 4 designers

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Packaging Design Brief

We would like a design for our tea bags. We want the consumer to understand that our products are natural just by looking at the bag. The bag will be a kraft stand up pouch, I thought this information might help with choosing the colors. The maximum number of colors we want is 3. Our logo is already 2 colors + 1 more for the design of the pouch. For your reference, we will add a sticker with the name of the tea on each pouch (like images no. 1(3) and 1(18)). We can't yet print in 4 colors and we would like the name of the tea to be in a different color, so, for now, the sticker will do.

I am attaching some ideas that we like. We would really like something in those lines. The stand-up pouch will have a customized window at the front (so that the tea leaves are visible). One idea that we had is that the window could be in the shape of a leaf (like image no. 1(11)) and be surrounded by other drawn tea leaves (like in the other images with the drawn people and plants). We are open to any suggestions and ideas about the window and the drawing.

We already have our logo so I am attaching that as well (image named mont trod logo). That would go on the front of the pouch, on top of the window.

We like the idea of a drawing on the front of the pouch like in the images we have attached. On the back of the pouch, we want to have directions on how to make the tea like in image no. 1(16) . We would also have paragraphs with an empty square on the front for each of our teas (like image no. 1(6)) but the text would be added on to it later. For now just 3-4 lines of sample text is fine for 4 different teas. The pouch material is food grade approved and recyclable, but cannot biodegradable, and it has FDA and SGS certificates. We think that would be a nice addition to the back of the pouch to inform the consumer.

I am also attaching the empty template of the pouch sent to us by the factory (pdf file 1(17)). We are not sure exactly about the size of the pouch but that shouldn't be a problem as we can adjust the dimensions accordingly.

Thanks a lot. For any questions, please contact me.

Target Market(s)

Tea lovers

Industry/Entity Type

Consumer

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Font styles to use

Other font styles liked:

• a font that would go well with the logo

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Natural colors, a window at the front of the bag as described above, a drawing at the front as described above

Nice to have

• we would like the consumer to get the idea that our products are natural just by looking at the package. We are open to any suggestions you may have

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Files