• US$250

• 15 designs

• 4 designers

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Graphic Design Brief

We need a total of three pairs of increasingly futuristic automated truck designs (total of 6 illustration). These will be used in research to see how consumers respond to various Futuristic -Automated Truck- designs. The designs should look and feel like they are from the same family.

However each pair from: 1)Slight Adaptation to current Truck Designs; To 2) Significant Adaptation to Current Designs to; 3)Major Adaptation ..should be increasingly futuristic and a little scarier.

To clarify, we need a "Slight Adaptation to current truck designs" pair of B and W illustrations that looks closest to current truck designs, and in that pair of illustrations will be one human driven (seen through the windshield), and one without a human showing behind the windshield. The second pair will be a "Significant Adaptation of current truck designs". Again, one of the pair of illustrations will show a human behind the wheel, the other will not. Finally, we need a "Major Adaptation to Current Truck designs" pair of designs. Again, one needs to show a human behind the windshield and one without a human.

Please see the attached brief which lays out the three -increasingly futuristic and scary- automated truck designs. Note that within each pair we need the illustration to be identical except for the addition of a human behind the windshield (or wheel), or not.

Sorry to elaborate more, and a way to think about this project is to create three increasingly futuristic automated truck designs without humans in them, and then drop in humans behind the windshield of each design, for a total of six illustrations. I hope that helps! John

Target Market(s)

US adult drivers

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -3 pairs or two sketches of automated trucks
• -Each pair is increasingly futuristic
• -Black and white and/or grayscale

Nice to have

• -professional looking

Should not have

• -color
• -wild designs

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Files