Footwear cie needs decorative color and pattern design for its new flip flop collection
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This customer received 32 graphic designs from 6 designers. They chose this graphic design from MIND as the winning design.
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Graphic Design Brief
Come up with a design in three variations (one target is cute, one target is sexy, one target is elegant) (see photo 6) mixing colors for straps
as well as top, sides, and bottom of sole that would bring out the foot of the person wearing the flip flops.
Target is Gen Y and girls personality cute and sexy.
Different shadings (see photo 13, photo 14, photo 15, photo 16, photo 17, photo 18)
of your selected colors should be used for the top of the sole (see photo 7)
Pantone and color codes as well (see photo 8) will need to be provided if your design is selected.
Color emphasis for these three variations is pastel.
For the three variations, please design pattern for sole (see photo 10) . Some ideas we have : could be clouds or alarm clocks
(see photo 11 and photo 12). Any other idea would be appreciated.
Position a yet undefined logo or brand name on the strap of the flip flop as well as on the sole.
Existing Flip flops on the market come in so many designs and colors. Think different, innovative, exciting.
Thank you all !
Industry/Entity Type
Footwear
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