Popular card game needs a fresh look!

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This customer received 13 packaging designs from 5 designers. They chose this packaging design from MadeInYarm as the winning design.
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Redesign packaging (box) and playing card graphics. We would like to change to bright or primary colors and make the product more "eye catching". Since the name of our game is Forty Below, we think that we should stay with the cold/ice theme, but it would be great to incorporate a character into the graphics. Maybe a penguin or a polar bear? Your design should include the box bottom with the barcode and information shown, as well as the "TM" trademark tags and the "Family/Age/Players" tab where they are on the current package. We welcome all ideas and look forward reviewing your design(s). We have attached a pdf of the current packaging, the barcode and some photos. The completed project needs to be delivered in an Adobe Illustrator file including all components.
Target Market(s)
It is a family game, so it should appeal to a very broad demographic.
Industry/Entity Type
Games
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Your design should include the box bottom with the barcode and information shown, as well as the "TM" trademark tags and the "Family/Age/Players" tab where they are on the current package. Our slogan is "The World's Coolest Game" and that should appear somewhere on the box. We welcome all ideas and look forward reviewing your design(s). We have attached a pdf of the current packaging, the barcode and some photos. The completed project needs to be delivered in an Adobe Illustrator file including all components.
Nice to have
- We would like to change to bright or primary colors and make the product more "eye catching". Since the name of our game is Forty Below, we think that we should stay with the cold/ice theme, but it would be great to incorporate a character into the graphics. Maybe a penguin or a polar bear?