Business Consulting Firm needs a Logo Design

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This customer received 184 logo designs from 66 designers. They chose this logo design from Zaldy Abelido as the winning design.
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Logo Design Brief
We need a logo design for a new consultancy company based in London called "Numex Consulting".
Numex Consulting is a specialist advisory firm that helps large retail clients improve their financial performance. We work with retailers' Commercial and Buying teams, using a a mix of market, customer and financial analysis to identify opportunities for our clients to increase their sales and margin across their product category portfolios.
We would like a simple, clear but distinctive logo that will appeal to our target customers who are senior professionals that work for mid to large size corporates.
We have no particular preference for colour or colours. We would like the logo to contain the full text of "Numex Consulting", and do not mind whether a conceptual symbol is included or excluded with the text. However, we do not want a pictorial, character or emblem logo.
Updates
Thank you to all designers who have submitted designs for our logo - we really enjoyed seeing the creativity of you all.
Added Tuesday, November 05, 2013
Target Market(s)
Senior professionals, predominantly Commercial Directors in large retail chains. They could be either sex and will typically be 35 - 55, and educated to graduate level.
Industry/Entity Type
Business
Logo Text
Numex Consulting
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The full text "Numex Consulting".
- Conceptual symbol is optional
Should not have
- Picture, Character or Emblem