• US$250

• 10 designs

• 4 designers

---

Logo Design Brief

Come Together Initiative

Because peer pressure is so incredibly immense, so much so that it can sometimes cause children to go so far as to take their own lives, we wanted to start an initiative that encourages POSITIVE peer pressure! Kind is the new cool! We want to encourage kids to, “come together,” and exhibit: Courage - courage to go against negative peer pressure and stand up against bullying. Kindness- be kind and inclusive to everyone despite our differences. Compassion- caring for and encouraging, not just those being bullied, but also bullies who also are obviously in need of much love and a more positive peer group.

Why? My nine-year-old son, Drew, has experienced bullying since he was in Kindergarten. Yes, you read that right, Kindergarten! At the time, I worked for a nonprofit child advocacy agency and I was able to help him work through these issues and gain understanding as to why kids might be bullies. Drew then began to not only stand up for himself, but also for others. In the first grade, he was punched in the face when he stood up for another boy who was being bullied on the playground. He has encountered bullying more and more as he has grown older. This is a topic of constant discussion for us. In September Drew started modeling and in March he started acting. Since anti-bullying is something we are passionate about as a family we decided to make this Drew’s platform. Drew wants to be a positive role model and encourage other kids not to be bullies. He also wants to encourage others to stand up against bullying and be positive role models even though that can be very tough!

We recently decided to take this platform a step further and start an anti-bullying initiative. We plan to launch, “Come Together,” in August 2017. Our goal is to get enough support to begin our own nonprofit. We plan to sell custom bracelets that have a design specific to our group that cannot be purchased anywhere else. Profit from the bracelets will go towards the purchase of special gold bracelets which we will use to award/recognize kids who stand up against bullying and/or go above and beyond to be kind and inclusive. Kids can be nominated by anyone, peers, adults, teachers, each month. Our goal is that students would be recognized within their schools for making a positive impact. We believe that redirecting the bully is only one part of the equation. If peers take a stand and exhibit no tolerance for bullying and show kindness and support instead we believe this will make a positive, lasting change. We also plan to take video submissions and feature one winner per month on our Instagram page.
There will be three components to our program.
1) Anyone who wishes to support or become part of our initiative can
purchase our specially designed Come Together bracelet(s).
2) Come Together Ambassadors, representatives chosen by Come
Together, will wear our bracelets to help us further our cause.
3) Our, “Golden,” bracelets will be awarded (free of charge) to nominees
who are selected for our, “You are Golden Award” each month because
they have a heart of gold and have exhibited exceptional courage and
leadership. This is the only way to receive a golden bracelet.
You can view Drew's portfolio here: http://drewmarion.foliohd.com/ and see his instagram page under @drewlisting THANK YOU!

Target Market(s)

Primary target: school age kids 5-18
Secondary target: young adults
Indirect target: parents

Industry/Entity Type

Non Profit

Logo Text

Come Together

---

Font styles to use

Other font styles liked:

• ANY

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Creative, fun and catchy!

Nice to have

• Incorporation of the main themes of the inititaive. Our concept photo is lacking but the initial idea was that the logo i.e. the picture also shows what we want this inititiave to accomplish. Since the target market is children we feel the logo needs some pictorial explanation to it. However we are 100% open to the coolest concept submitted!

---

Files