• A$300

• 129 designs

• 47 designers

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Logo Design Brief

We require a logo for our new yoga school and wellbeing centre. The name of the centre is 'Union Street Yoga and Wellbeing'. Thinking that it will work better in the logo to use 'St' as opposed to 'Street' as less wordy but open to using 'street' if more balanced in the design. Also, '&' could be used in place of 'and' but optional.

The Yoga centre will be boutique (25 people maximum) and will focus on personal attention and quality for our clients. The centre will be beautiful, but not ostentatious, warm, comforting, quality on every level, accessible but not hipster.

The wellbeing side will have various potential services including massage, acupuncture, osteopathy, chiropractic etc

The area we are in is a fairly edgy and socially diverse part of Sydney (Newtown / Erskineville). Target market is 25-65 yrs old but the core target will most likely be 30-50 yrs old.

We require three logos in total.

1/ 'Union St Yoga and Wellbeing'

2/ 'Union St Yoga'

3/ 'Union St Wellbeing'.

The only difference from the first logo is the changing of 'yoga' and 'wellbeing'. The second and third logos will be at seperate entry points on the building and on different pages on the website.

Please note, there is a colourful mural going on the building. The actual logo on the building may end up being in bronze / copper to complement the artwork but again just ideas at this stage.

Lastly, open to including a symbol and / or using the 'U' in a creative way i.e the 'U' could flow out to a lotus flower and this could run under the logo or similar to make it a little more interesting but again really open to different interpretations.

Want the logo to be eye catching, simple and beautiful to fit the feel of the centre.

Target Market(s)

Target market is 25-65 yrs old but the core target will most likely be 30-50 yrs old.

Industry/Entity Type

Health And Wellness

Logo Text

Union St Yoga and Wellbeing

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• No 'Must haves', open to ideas!

Nice to have

• Open to including a symbol and / or using the 'U' in a creative way i.e the 'U' could flow out to a lotus flower and this could run under the logo or similar to make it a little more interesting but again really open to different interpretations.

Should not have

• Please don't include sanskrit or Om symbol in logo as don't want to polarise people