• £110

• 97 designs

• 44 designers

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Logo Design Brief

What does my business do.
I am creating a start up lifestyle brand. The aim is to sell a variety of products. These will include natural skin care products; hand wash, body wash, hand cream, face oil, body scrubs,
Home wares; Scented lavender cushions, candles, cushions tea towels, aprons, makeup bags, wellington boots.
All items would make luxury gifts or luxury purchases for customers that are looking to treat friends, family or themselves.

Key words.
Aromatherapy, pure, botanical, classical, British, homely, gardeny

About the Product.
Products will be natural, where possible organic, using purest ingredients and focusing on the application of essential oils to act in a therapeutic and healing capacity. Home wares will be classical, British, homely /gardeny style with unique prints and design made from high quality materials.

The goals of this design.
I’m new and I need to create a brand for my products. Initially this offering will be a craft one, if it is successful I will be looking to expand and I want my branding and logo to see me through this..

I am trying to communicate that I have a highly desirable product with natural pure ingredients. Desirable home and garden products. Good quality, all made in the UK and would make great gifts or indulgent purchases.

The target Market for Bramble and Blossom.
Target demographics:-
Age 35-65
Gender – Women
Employment – Employed Busy Professionals, Stay at home mums with money to spend.
Income – Middle to High.
Ideally I would like to create a brand that appeals to the Asian markets also.


The desired specifications.
I need a unique font and a unique logo. Classical elegant design for font and a unique logo. This could be an individual item, a group of items or even some artwork to surround the name of the brand “Bramble & blossom”.


The size of the design and font will need to be flexible so I can utilize on a range of packaging. Bottles and jars are likely to be amber or clear glass. Some use of recyclable plastics.
These will be used on the product packaging, business stationary, emails, social media etc

Examples of where it will be used

Round jars 500ml
Bottles 300ml
Bottles 250ml
Candle jars
Sleeves
Tags
Photos of the design will be published on instagram, twitter, facebook and eventually a website.

No pictures photographs will be used on the product itself



Benchmark.

Relevant Design from main competitors. I would like to be original as possible from these designs:-

http://www.nealsyardremedies.com/bath-and-body/body/hand-care/0181.html#start=2
https://www.plumandashby.co.uk/collections/hand-body-lotion
https://www.ravenscourtapothecary.com/product/moroccan-rose-bath-salt/
http://www.aesop.com/uk/body-care/cleanse/resurrection-aromatique-hand-wash.html
https://www.cowshedonline.com/grubby-cow-hand-wash-300-ml.html


See attached doc for some of the product names, photos of current products and also some fonts I’ve been playing with on labeling, I’m not fixed to any idea, these are just what I’ve been working with to see what might look best on a bottle.

Links to designs and brands I like/admire:-

https://scarlet-violet.myshopify.com
https://www.papier.com
http://www.brambleandbee.com
http://www.paperpresentation.com - the logo/brand design only


I really don’t like Cath Kidson (not the person, the brand).


A tiny bit about me.
I am married with 2 children, 3 and 1. I have two cats called Bunty and Buster. I love hedgehogs, flowers (especially delphiniums, freesias, hydrangeas), my favourite colour is blue.


Thank you for your interest. I look forward to seeing what you come up with.

Best,

Karen A
Owner Bramble & Blossom

Industry/Entity Type

Business

Logo Text

Bramble & Blossom

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