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Logo Design for Philanthropic Company Bringing Soccer to Children Worldwide
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This customer received 120 logo designs from 20 designers. They chose this logo design from Big Bee as the winning design.
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US$400
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120 designs
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20 designers
Logo Design Brief
This project is in the launching stage, so the logo and company image must be created from scratch. This company will help thousands of children around the world by making soccer more accessible to them. In order to carry the project forward and grow effectively, our the logo must convey our mission to the target market, located in the United States. The company will work with this target market to gather the resources necessary to help the children worldwide.
Updates
Please, I encourage all designers to ASK QUESTIONS! The only way we will create a logo that is perfect is if we establish continuous and effective communication. I will provide feedback to designs, but asking questions will move us in the right direction more effectively and efficiently. Thanks!
Added Friday, October 25, 2013
Hello everyone! Thank you for your work so far, I am feeling great about creating the perfect logo for my company. I will not be able to provide feedback for the next 24 hours, so enjoy some time off if you already updated my most recent feedback, or continue working and improving the logos based on my guidelines and cumulative feedback! I will get back to all of you tomorrow morning (it is currently 10:00 am my time). Thanks!
Added Saturday, October 26, 2013
Tomorrow (16 hours from now) I will meet with a focus group of my target market to evaluate the logos so far. If you've made a recent submission and have not received feedback, then I will get back to you after the evaluation. If you have a design close to completion, please submit it in the next 16 hours! Thank you,
Added Sunday, November 03, 2013
Project Deadline Extended
Reason: Hi everyone! The reason that I am providing an extension is the following. This past weekend, I conducted a focus group evaluation to rate the top logos so far across several concepts. The results have allowed me to put together very thorough and helpful feedback, and the extension will allow you as the designers to implement these modifications with care. This is not a process that I need to rush, so I would rather have some extra time so that we can all work together patiently and carefully. Thanks!
Franco Silva
The Global Soccer Initiative
Added Wednesday, November 06, 2013
Hey all! I am at a business seminar that lasts until Sunday, so I will not be able to provide feedback until Monday morning. Please get your submissions in by then so that I can re-evaluate and we can keep moving forward if need be. Thank you all, and have a great weekend!
Added Saturday, November 09, 2013
Target Market(s)
The logo must appeal to the target market where we will seek help/involvement. Therefore, the logo must appeal to individuals ages 10-30 years old, and must be gender neutral. Furthermore, our target market is individuals already involved in the world of soccer (fans, players, etc...)
Industry/Entity Type
It Company
Logo Text
The Global Soccer Initiative
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. The company is all about creating a COMMUNITY and CONTRIBUTION to the word. Please incorporate these concepts.
2. The company revolves around SOCCER. Therefore the logo must contain a recognizable soccer icon (ex. soccer ball) and the logo must be ACTIVE, not passive.
3. The mission is to HELP CHILDREN in poverty by making soccer more accessible to them. Therefore, the logo must convey the concept of HELPING, and specifically must capture the idea that a CHILD is the individual receiving the help (ex. vibrant/joyful/lively color scheme, image/concept of smile/joy/play).
4. The logo must reflect a HIGH QUALITY project by demonstrating high attention to detail.
5. The company largely relies on a strong ONLINE PRESENCE. Therefore, the color scheme (which will be the color scheme for the entire project) must look good on a screen, and the logo must also look attractive on a screen.
6. Finally, the company relies on HIGH RECOGNIZABILITY. Therefore, the feel/structure/color scheme of the logo must stand out and incite curiosity.
7. The logo must be done on a transparent background, must be fairly simple (doesn't have to be TOO simple), and must be done on vector graphics software.
Nice to have
- I uploaded 4 images of graphic designs that already exist in the world of soccer. These serve only as inspiration based only on the attributes I like from each design.
1. Euro 2012 Ball : Here, I like that the design is fairly simple, yet conveys high attention to detail. In other words, there aren't too many things going on, but they are nicely put together and communicate "high quality"
2. FIFA Germany Logo : I like the feel of this logo in terms of the "happy/children" message. There are smiles with joy, images of children, and a nice and vibrant color scheme.
3. FIFA Poland-Ukraine Logo : Again I like the vibrant color scheme. Like the Euro 2012 ball I like the balance between simplicity and high attention to detail.
4. FIFA South Africa Logo : First and foremost, I love how active this logo is. I also like that it incorporates the image of a person, and feel that the color scheme communicates concepts like play/life/community.
5. The name of the project "The Global Soccer Initiative" does not have to DOMINATE the logo. I am much more interested in transmitting the message and mission of the company through the artistic icon/image, but the name should be present because, since we are a startup, we do not yet have an established reputation so people need to link/connect the company name with the logo image.
Should not have
- 1. The logo cannot be color dependent. It must transmit the message sufficiently in both color and grayscale.
2. The logo cannot be too complex. The image must be easily recognizable. High attention to detail (quality), but not many different details (quantity)
3. Cannot use stock art nor can it closely imitate other logo's in the soccer industry/market.
