• US$150

• 122 designs

• 40 designers

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Logo Design Brief

Matthew Swanepoel is a professional racing car driver who currently races internationally only, but he wants to establish a brand for himself locally to get support and sponsorships. He also wants to appeal to a larger audience and not just racing, but super car fundie’s, corporates, elite brands and young enthusiasts who wish to also be a professional one day.


2) BACKGROUND What’s the big picture? What’s going on in the market? Anything happening on the client side that the creative team should know about?

I have attached his CV for you information, but he is young and upcoming…22 years of age

3) TARGET AUDIENCE Who do we want to talk to? The more precise and detailed the better. Go beyond age and sex to describe demographics and psychographics. Explain how the audience currently thinks, feels and behaves in relation to the product category, the client’s brand, and the client’s specific product or service. Provide key insights.

We want to talk to:
- Super car fundies (elite audience)
- Corporates
- Elite brands like Tag Heur, Porshe, Ray Ban etc
- Other youth and up and coming racing car drivers


4) CONCEPT What to consider and or include


The concept is that Matthew Swanepoel is a ‘professional – enthusiast – ambassador’ who wants to appeal to a large spectrum of ‘elite-tists’

He likes the colours black and white OR red and black to be used in his logo and has referenced the following websites for inspiration:

- www.oliverwebbracing.com
- www.alexlynnracing.com
- pioneer-sport.com
- Lewis Hamilton
- sebastian vettel
- Ferrari
-mazeatti
The client has also indicated he likes simplicity but something slick.


5) DELIVERABLES / OUTPUTS

A full CI development including:
- Personal logo for Matthew Swanepoel
- Business card
- Letterhead
- Email signature (interactive and responsive for mobile and desktop)

Target Market(s)

elite company owners, enthusiast drivers. International vehicle tour racing fanatics, corporates. Big business. Professionals

Industry/Entity Type

Racing

Logo Text

Matthew Swanepoel

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Most suitable font for logo

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The concept is that Matthew Swanepoel is a ‘professional – enthusiast – ambassador’ who wants to appeal to a large spectrum of ‘elite-tists’
• He likes the colours black and white OR red and black to be used in his logo and has referenced the following websites for inspiration:
• - www.oliverwebbracing.com
• - www.alexlynnracing.com
• - pioneer-sport.com

Nice to have

• Clean, simplistic but slick racing car driver. Elite skills and capability

Should not have

• Stay clear from Motorcross branding reference

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Files

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