fresh cosmetics brand needs a new product logo

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This customer received 280 logo designs from 91 designers. They chose this logo design from wonderland as the winning design.
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Pure Beauty Essentials (PBE) needs a fresh, hip, logo that appeals to stylish women of all ages. We'd like to see something with perhaps a logo of the three main letters PBE circled by the full text Pure Beauty Essentials. I like a clean look, perhaps grey and white or black and white. We are drawn to a clean, classic style with a pop of something extra. We like things in an apothecary style. Perhaps in a round emblem or stamp style or a crest surrounding the 3 main letters.
Target Market(s)
Stylish Women All Ages
Industry/Entity Type
Cosmetics
Logo Text
Pure Beauty Essentials (PBE)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Stamp like feel, no bold colors.
Nice to have
- Polished emblem or crest style. Perhaps two variations of text PBE in bold and the Pure Beauty Essentials in something more delicate
Should not have
- A lot of color. No images of cosmetics in design.