• S$270

• 70 designs

• 25 designers

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Logo Design Brief

We need a logo for our soon to open coffee shop/bistro outlets in Singapore. Aimed at the ExPat market, these will serve awesome coffees and teas, bistro food and alcohol. Taking on the big brands of Starbucks and CoffeeBean and Tea Leaf, we are creating a new brand that will center on excellent service, truly friendly and bubbly staff, consistently brilliant products and innovative drinks. With a feel of a second home, a place to go before, during and after work, a place for people to meet and have business meetings, or social gatherings. A home away from home. We want a logo to reflect this, with a modern look and a homely feel.

Target Market(s)

Expats in Singapore, the high salaried and high disposable income types. Women who lunch!

Industry/Entity Type

Coffee Shop

Logo Text

use the name, 'Somewhere Only We Know' in the logo

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Logo styles of interest

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Font styles to use

Other font styles liked:

• a very modern font, or a 1950/1960 american style. Very clean, not decorative

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have a depiction of a couple hand in hand walking up a path, rolling countryside and a house in the distance where they are heading to.
• rising sun in the background
• Fairytale feel?

Nice to have

• We want the colour of teal in the words, and a rich brown or rich terracotta/earth texture in the picture part.

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