New jewellery business with focus on diamonds needs a unique and timeless logo

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This customer received 19 logo designs from 4 designers. They chose this logo design from lionx as the winning design.
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Logo Design Brief
We are a business based in Scandinavia who is establishing a new jewellery business called 'GEM Finery' . The focus of our business is GEMS/DIAMONDS which symbolise "A person who is ridiculously perfect in all aspects of life. A gem is intelligent, witty, adventurous, beautiful, cute, and always classy. Gems are extremely rare, but often get overlooked. If you find a gem, and can capture its heart, keep it forever"
Target Market(s)
Men & women 18+ years
Industry/Entity Type
Jewelry
Logo Text
GEM Finery
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A diamond or a Gem incorporated in the logo could be nice