TechSmith logo for website and stationary

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This customer received 117 logo designs from 35 designers. They chose this logo design from The Green View as the winning design.
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Logo Design Brief
We are building a company that handles all the tech requirements of a typical small to medium sized business. Expertise in redesigning call-flow/intake/follow-up/app/web design will make us valuable as far converting more simplistic companies to a modern management system. We are going to rebuild/reinforce companies that need to modernize. I'm open to ideas but I envisioned a cartoonish, bearded character in the likeliness of the PC master race subreddit(www.reddit.com/r/pcmasterrace, please don't judge, they are supportive.) I envisioned an anvil, with a CPU in the center. Again, open to ideas.
Updates
The tagline "forging solutions and results" is not required to have in the final design.
Some of the designs I've seen are a little too busy, do not rely too heavily on the sketches.
Added Friday, May 26, 2017
Target Market(s)
Small to medium size business owners
Industry/Entity Type
It Company
Logo Text
TechSmith - forging solutions and results
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name. An anvil, a cartoon with a beard.
Nice to have
- Somebody who knows what PCMR or a way to somehow demonstrate a superior ability to build a more modern foundation.