• £110

• 130 designs

• 28 designers

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Logo Design Brief

I am starting a fair trade company in the UK importing ethically sourced shawls, pashminas, wraps, throws, blankets etc potentially from all over the world but initially from Nepal and India. The products will be colourful and made from various materials such as cotton, linen, wool, silk and viscose. The producers are artisans and are important to the brand. We will be building a close relationship with our producers who operate on a small family based scale. The brand will represent ideas such as working together to build a better future, trust, hope, forward thinking... Some of the fibres used to produce our products will be cashmere wool from the revered Changthangi Himalayan goat. This animal has very distinctive horns and should be incorporated into the logo, as could the mountains they live in. I appreciate it is difficult to incorporate the concept of fibres and weaving into a logo so this is where your creativity comes in. I hope you enjoy the challenge! Many thanks, Kieron.

Target Market(s)

Mostly women between the ages of 25 and 60 with purchasing power ie less price conscious and more style and ethics conscious.

Industry/Entity Type

Fashion

Logo Text

Fair Fibres

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Changthangi Himalayan goat looking majestic maybe standing on a mountain side. Please research this animal and try to make the horns look distinctive and impressive so as to be memorable.
• I would like the logo to somehow represent the concepts of weaving/fibres/threads/sewing/embroidery/skilled handicraft.

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