• A$290

• 15 designs

• 7 designers

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Graphic Design Brief

We need a better image for an idea we have. Will be used in powerpoint but also in print (workbooks, handouts etc). The notion is that in any moment people in an organisation can choose to tell positive stories about what is going well, what they enjoy, what they are hopeful for or negative stories about what is wrong, not working or they are frustrated and pissed off about.

Target Market(s)

Leaders in organisations

Industry/Entity Type

It Support

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The ability to build the image in powerpoint (at least add the text). Needs also to be used as a stand alone. Font and palette consistency with other materials. Some examples attached as well as font files and colour guidelines. Notice the left hand side of the model is about tell the stories and the right hand side is about how telling positive stories encourages others to seek more positive stories. On the right hand side down the bottom, the point is that these negative stories are so easy to join in on and they spread quickly and breed cynicism. Note the "Storyline" running up and down the middle - storyline model attached.

Nice to have

• A sense of momentum both up and down - the more positive stories we tell the more the organisation is energised and positive, the more negative stories (whingeing and complaining) the worse it is.

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Files

Download all files - 2.8 MB