• US$300

• 267 designs

• 42 designers

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Logo Design Brief

We need a logo design for the US Market segment of our established International Dressage Saddlery. We make high quality, hand made and uniquely designed Dressage Saddles. Our Colors are Burgundy, yellow/gold and black. The final design should communicate Quality, Class, Elegance, similar to the Dressage horses that we work with. An appropriate dressage horse head would be nice if possible? It will be used on our correspondence, business cards, website, marketing giveaways such as Dressage pads, hats, clothing so we would like it to be somewhat "clean" easy to recognize and read, able to be reversed out. I've attached previous logo's from the German based market, I do not care for the current logo (2nd pic) with the script and international symbol for leather, it's too obscure and unrecognizable. I do like the previous logo with the horse head but hoping to come up with something even better and of course in English. 5/20 Updating images with examples of horse heads we like. Also please only use gold minimally and for accents, Burgundy (not red) and Black are colors we want to emphasize.

Target Market(s)

Women aged 35 to 65, upper middle class to very wealthy, dressage is an expensive hobby!

Industry/Entity Type

Horseback Riding

Logo Text

Saddlery Dresch

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A dressage horse incorporated into design (see attached pics), can be just a head or entire body, emphasize word Dresch more than Saddlery, use black and Burgundy/wine colors with little if any gold, only for accent, readable font

Should not have

• Too much gold, a human (rider) in graphic, font either too masculine, plain or hard to read

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Files

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