• US$150

• 200 designs

• 49 designers

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Logo Design Brief

Logo, white, black and transparent background, .eps/.tif/.png/.jpg/.eps.bit file formats Our initial thoughts were to copy the google-alphabet w/colors in all lower case. our idea initially was to large letter genius, and below it in lower case right and justify in smaller font size golf carts. clean, colorful, fun.
We are branding Genius Golf Carts, and Genius 1 is all electric, converted from a Smart car (IMAGES UPLOADED FOR REFERENCE). The electric model is the Edison.
We will need graphic files with black, white and transparent backgrounds, in high and low resolution.
Open to other ideas


Genius price point is >$10,000.

Target Market(s)

Target audience is 36-64 YO Male, incomes MedHH$ >$75,000 living in country club communities. Golf will be a priority in the buyers life. This buyer likely spends >$15,000/yr on golf. Lives in home>$500,000 in value. Likely to drive hi-line auto, maybe even an exotic. Wife likely golfs also. This buyer watches CNBC, golf channel, MSNBC, CNN. In lower income families, wife has stronger decision making influence than in higher income homes. This might be a factor in widening the audience to more prospective buyers/

Industry/Entity Type

Golf Course

Logo Text

genius

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Logo styles of interest

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Font styles to use

Other font styles liked:

• CENTURY GOTHIC, ARIAL ROUNDED, COMIC SANS, SEGOE

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo, white, black and transparent background, .eps/.tif/.png/.jpg/.eps.bit file colorful, playful, golf in mind

Nice to have

• Our initial thoughts were to copy the google-alphabet w/colors in all lower case. our idea initially was to large letter genius, and below it in lower case right and justify in smaller font size golf carts. clean, colorful, fun. The logo could include a Silhouette of the smart car (no doors), (see image upload )with a golf flag in the cup (only a golfer will know what this means)

Should not have

• hard sharp lines lots of detail or intricacy (clean to reproduce on textiles, web, small print)

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Files

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