SwissLite Logo design for use on Luggage, Business Bags and BackPacks

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This customer received 270 logo designs from 106 designers. They chose this logo design from FulvioLazzariDesign as the winning design.
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Logo Design Brief
I want a Logo for a brand named SwissLite
I would like the Logo to be a combination of the Words and a cross. The cross to be the swiss flag or a cross in the shield. It needs be Wenger victorinox inspired but not copied. The cross needs to be red and look Swiss Quality
A classic font, not modern No generic swirls or symbols that outside of the word and emblem.
The font to be classic, quality and strong
This Logo will be used for Luggage, Business Bags, BackPacks and Luggage Accessories, so it should be considered that the Logo will need to fit well on those type of products.
Updates
I have added 3 images in the files area to give some more direction of the sort of design I'm after. I want simplicity. For example I like the simplicity of the Swarms font.. Added Saturday, June 24, 2017
Target Market(s)
Luggage and business bag and backpack consumers
Industry/Entity Type
Business
Logo Text
SwissLite with a swiss flag or emblem incorporated somewhere in the design
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A good balance in the design, a strong brand design rather than too artistic.
Should not have
- The project is quite open, but should not be to close in design to other manufacturers in the Luggage Industry.
- SwissEquipe Logo attached is only to show another brand we have, so differentiation would be good