• US$460

• 51 designs

• 14 designers

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Logo Design Brief

We need a logo for a new line of clothing. The brand bears the name SolidariTee Wear. The name borrows from the Solidarnosc (Solidarity) Movement in Poland during the 1980's, where people standing together created a new future for themselves. The purpose of this brand is to provide premium, stylish / fashionable clothing that will be sold to socially conscious individuals that desire to stand in solidarity with citizens around the world that are experiencing hardship. A portion of our sales will be donated to charity to benefit victims. Each article of clothing will bear a unique design, heralding solidarity with calls like "Ich bin ein Berliner". This is a reference to John F. Kennedy standing in solidarity with Berin during the cold war.

The brand logo must speak to fashion, socially conscious citizens around the world at a high price point. Think black, white and platinum silver. Think about stars like Bono, Sean Penn, etc wearing this brand. Our brand promise is "United we Stand". Therefore, the logo should convey a sense of hope or optimism. We will be marketing these products to raise funds following natural disasters, and want to contribute the funds to preserving lives

Future briefs will include actual T-Shirt designs for solidarity with victims around the world. The winner of this brief would likely have the inside edge for future apparel work.

Feel free to add your thoughts or suggestions on the quality of the ideas (above). Thank you!

Target Market(s)

Fashion Conscious, Socially Conscious, Urban, Globally Minded Affluent Youth to Middle Age

Industry/Entity Type

Marketing

Logo Text

SolidariTee Wear with Tag Line "Ich bin Human" and alternatively "I am Human"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Consider developing a custom signature that might appear with / below the SolidariTee Logo on specific materials. For example, look at Picasso's classic / trademark signature.