• US$370

• 32 designs

• 10 designers

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Brochure Design Brief

Need a design for a brochure that will be delivered both in PDF and traditional hardcopy formats. Below is the creative brief and other helpful company details. The brochure will be "8 1/2" by "11" bi-fold (a cover page, 2 inside pages and a back page).

- Company Name: iWonda. Marketing Inc.
- Category: iWonda is a social marketing platform engineered to promote the ethos and commerce of the Caribbean diaspora.
- Product: iWonda will allow users to discover the Caribbean in a new and exciting manner. We will showcase the beauty, culture, and commerce of each island to generate a wider interest and allow islands to be more competitive for tourism and investments. Business owners will be able to list their products/services and users will be compensated for writing reviews and engaging with the site.
- URL: www.iwonda.bb (currently in alpha stage)
- Facebook: www.facebook.com/iwondallb
- Twitter: www.twitter.com/iwondallc

iWonda wants to emphasize that working together is smarter and highlight the power of collective intelligence. Hence there is a social networking component feel to the website.

Notes:
- The tone of the brand: unity, digital/technology, modern, sexy island life, friendly, relaxing
- Things to consider for this task: scenic photos of Barbados, sharing or communal activity, business charts/stats, loyalty points/rewards, discounts/savings
- The message from in the design should echo that iWonda is a digital company that will connect the Caribbean to the world

The brochure should leave the reader feeling hopeful and excited about this innovative company that's about the change the world perception of the Caribbean in regards to business and the overall culture.

Target Market(s)

Our target market is across the board focusing on the Caribbean diaspora. We will be starting with the island of Barbados.

Age range: 21-65
Lifestyle: All

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - The design should be be clever, interesting sexy and modern with less of a grid layout.
  - Text needs to be very legible. So any use of a watermark in the background shouldn't make reading difficult.
  - Cover should have a sexy magazine feel showcasing Barbados and key features of our company
  - Tagline "Unify for Smarter Living" should go on the cover and backpage
  - Use of corporate colours showcased in our logo and viewable on our alpha website (www.iwonda.bb)
  - Logo will go on the cover and other applicable places you think is necessary
  - Website address and email address on inside pages and back page
  - Emblem will go on the back page
  - Clever use of the emoticons

Nice to have

• - Clever use of A-F grade icons
  - Interesting representation of our product offerings maybe as some kind of collage, mosaic, abstract etc.
  - Any suggested images and creative treatment that would be contextual to the copy

Should not have

• - No portraits of business professionals
  - No illustrations of money
  - No use of beaches, palm trees, Rihanna or anything touristy. We are selling what the company will do for the island of Barbados and the Caribbean. But we are not selling Barbados or the Caribbean as a destination.

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Files

Download all files - 16.4 MB