• US$190

• 65 designs

• 12 designers

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Print Design Brief

WHO WE ARE
Our coffee brand is called Sweet Unity Farms Coffee. We grow 100% Tanzania Arabica coffee, which we market and distribute in the U.S. as Sweet Unity Farms Coffee. Visit our site: https://sweetunityfarmscoffee.com/

WHAT WE ARE LOOKING FOR
- We are exploring a coffee shop concept which will potentially be branded as “Sweet Unity 42”
- The objective is to create design options featuring the founder, David, and his father Jackie Robinson
- Our goal is to emphasize the continuation of the father’s legacy and the work that his son has continued
- Read more about David Robinson: -
https://sweetunityfarmscoffee.com/
-Read more about Jackie Robinson: http://jackierobinson.com/biography.html
- As part of the coffee shop concept, our partners would like to have these coffee shops in major travel hubs (airports/train/bus stations)

CREATIVE DIRECTION
- We want a single design that could be at the forefront of the concept (potential specs: 7.5ft x 7.5ft to 10ft x 7.5ft)
- We want to use an image of both the father and the son in the design (image options attached to brief)
The copy, which is critical in telling this narrative of a continuation of a legacy is: “The Next Generation: A Continuation of Opportunity. An Experience in Global Coffee Excellence”
- We’d recommend making the text prominent, without the text, the two images could be disconnecting.
- We’ve also developed a logo for the concept (attached to the brief)
- Designs/images can be black/white and or color
We will secure high-res images once designs are finalized

WHAT WE NEED FROM YOU
- Design options featuring text, image of father and son, and logo
- Alternatively, design options can feature more than one image, like a collage - the key is to connect the two men. We want to tell a compelling story (continuing of a legacy) as the primary focus, and also push the coffee product.

ATTACHMENTS
+ Image options of father, Jackie Robinson and son, David Robinson
+ Logo
+ Example/mockup of concept
+ PDF of the project brief for clarity

For Jackie Robinson image, use: http://www.gettyimages.com/photos/jackie-robinson

Please email if you have any questions.
Best,
MR

Target Market(s)

Coffee shop in major travel hubs such as airports, train stations, bus stations, and hotels.

Industry/Entity Type

Coffee Shop

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Designs featuring father and son, provided text and logo

Nice to have

• Multiple options of father/son, text and logo
• Collage of father/son images options would be good too
• It would be great for design to be placed in a store facade to mimmic intended space

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Files

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