Branding design for a online car finance provider.

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This customer received 146 logo designs from 53 designers. They chose this logo design from Alex C. as the winning design.
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We are a motor dealer group that needs a clean brand design that appeals to gen Y. We want the "Motion" brand to carry across to Motion Motors, Motion Money, Motion Warranty, Motion Insurance and Motion Roadside. We want something fun, clean and marketable using the M in the logo if possible. We want the branding to be on par with a grahic design agency, not like the boring stuff you see in the financial services industry.
Target Market(s)
We are targeting consumers that are online Savvy, between18-35, gen Y. Something visual, clean font, easy to recognize. The "Motion" could be in simple font and the offering (I.e. Motors, Money, etc) could be a signature underneath, or not. Open to design recommendations.
Industry/Entity Type
Financial Service
Logo Text
Motion Motors, Motion Money, Motion Warranty, Motion Insurance, Motion Roadside
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Really want to incorporate the "M" into the logo. Would like to see clean font. Something brandable.
Nice to have
- I want the logo to be recognizable over time, not to much going on. Clean lines.
Should not have
- Animals or really detailed drawings. Dong want something tacky or that looks like a backyard business.