• €110

• 191 designs

• 79 designers

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Logo Design Brief

What do we do?
We do produce fitness equipment and sell supplements to end users as well as other businesses. We would like a logo for business all around.
Design description:
We are looking for someone to help us design a logo for our new fitness concept. Right now it's an ecommerce platform, but we are looking to launch our own product series as well.. It's important the brand has potential with the male and the female segments.
Urban Coast is the brand name and we would a logo designed around this.We would like a symbol that could be a stand alone logo if the text based logo is too hard to do.

Overall brand keywords are
Urban Fashion meets fitness apperal
Scandinavian minimalism
Urban life
Young people
Functional wear for fitness, crossfit etc.
Palm Trees
Beach life

A safe brand for the average fitness goer
Think brands like:
Gymshark
Doyoueven
Nike
Hypebeast meets Crossfit


Target audience is the modern fitness guy and girl, that are not part of the more hardcore bodybuilding culture.

Negatives to our brand would be fitness brands such as:
GASP
Gorilla Wear
Mutant
Ronnie Coleman


Please review the attached file.

Target Market(s)

Young men and women between ages 16-30

Industry/Entity Type

Fitness

Logo Text

Urban Coast

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Attached is screenshot of the e-commerce platform to come - GymShack is the old name.. Please take a look at this screenshot for overall style inspiration as well as insprirational .pdf file.

Nice to have

• A simple logo that would work if simplified to 1-2 colors, so it's more print friendly cost wise.

Should not have

• Should not have buff arms, buff people, barbells, fitness equipment or anything of that nature.

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Files

Download all files - 1.2 MB