A logo, to become a brand image for a next generation tech-driven asset management business

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This customer received 250 logo designs from 43 designers. They chose this logo design from shakuna as the winning design.
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Logo Design Brief
- Springford “Connects the dots” in world's financial community
- We're experienced, innovative and enterprising
- We'll deliver transparency, speed and sustainability
- We want to be a trusted partner
The LOGO have to be
- Original, authentic and distinct but relevant
- Creative, modern and bold but simple
- A visual expression of what we do and mean, for our partners.
- A unique identity that reflects diversity and aspirations of Springford's team
Target Market(s)
Ultra high net worth individuals and institutional investors
Millennial young female professionals
Baby boomers
Industry/Entity Type
Asset Management
Logo Text
Springford
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Artwork
Nice to have
- - Red and Blue color
Should not have
- - Black and Green color
- - Tagline