Medical Ambulance Company Needs Logo Design

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This customer received 111 logo designs from 37 designers. They chose this logo design from MikeSmith as the winning design.
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Logo Design Brief
We need a logo design for a new company that is based in Philadelphia that provides ambulance non-emergency and emergency ambulance transportation for hospitals, and skilled nursing facilities.
It is ok to use traditional symbols such as the staff of Asclepius or the star of life. However the staff of Asclepius inside of the star of life is a mandatory graphic on certain non-logo places on the ambulance, and we do not want to be boxed in by tradition.
Target Market(s)
Medical Care, Hospitals, Skilled Nursing Facilities, Individual Patients.
Industry/Entity Type
Medical
Logo Text
Emergent Healthcare
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to be a logo that matches the strong name and professional demeanor that we want to impress upon our industry.
Nice to have
- Colors such as red, white, and blue in the logo, other companies have made very smart logos using darker colors such as maroon and gray or black and gold. The red white and blue is traditional (American flag colors)
Should not have
- Should not have any diagrams of an ambulance on it. Any traditional medical symbols (staff of Asclepuis or staff of Hermes, star of life) should not be a primary part of the logo.