• €110

• 121 designs

• 32 designers

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Logo Design Brief

Logo for a social app, that allows airline passengers to search for someone of their interest, flying on the same plane ... and connect with them, to sit next to each other on the flight.

The app is mainly targeted at business users, that may have an interest in establishing contact with someone that is a (potential) client or business partner.

The value consists in turning idle time, stuck within a plane, into a more productive or at least interesting moment.

Concept
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- the main message is to use valuable time, whilst in a plane
- the app name derives from Seat PICK in the AR (air)
- it is to be used/offered as a SaaS - Software as a Service offering to airlines and travel agencies
- It is ONLY targeted at planes,
- It's sort of social, but NOT aimed at digital conversations .. only uses digital to find people of interest
- Users must opt-in
- Users will set a number of defining hashtags (#Business #Retail #Digital #Marketing #CocaCola.corp #BankofAmerica.corp)
- User_A: is flying NewYork to São Paulo, BR and states she's open to speak (#Pepsi.corp #IT-Manager #Digital)
- User_B: is flying NewYork to São Paulo, BR and states he's open to speak (#BankOfAmerica.corp
- User_C: is flying NewYork to São Paulo, BR and states he's open to speak (#holidays #sun #caipirinha #sports #adventure)
- ...
- User_Z : is flying on the same flight, and looks for interesting people
- Users must explicitly accept the connection
- The app will recommend seating arrangements

Logo to convey
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- Plane / seat
- Conversation
- Connecting people

In attach I've sent
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1. an example of a draft/dummy logo i've used internally (not fancy enough)
2. a very early draft of the use case: people that match your search criteria in a tree-like structure, you click and if they accept, seating is planned/proposed

Target Market(s)

Social Airline

Industry/Entity Type

Airlines

Logo Text

Spickar

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design Colors
• ============
• - Blue / grey : Main colors
• - Green / Red : referencing the typical free or busy(reserved) seat
• Design
• ============
• to be used or somehow incorporated into the Mobile App Icon
• clean lines
• logo + name (Spickar)
• fonts: clean and clear (like a serif-font, but more modern instead of just rounded)
• Dynamic

Should not have

• -NOT only text

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Files

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