• US$180

• 237 designs

• 51 designers

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Logo Design Brief

We are opening a new location for our Military Surplus Store. Our logo is a little outdated. We want a new logo that encompasses who we are and what we sell to use on marketing materials, t-shirts and our website. We specialize in selling the top tactical brands in the industry such as 5.11.com, Propper.com. We also carry a huge selection of genuine Military Surplus items. We are looking for something fresh, eye catching, clean and easy to recognize. Incorporating something along the military/tactical gear into the logo would be great, but not required. Ideas might include a tank, camo, missiles or something along those lines.


Thank you! Look forward to working with you!

Target Market(s)

20-50 year old, more frequently males. Active or retired US military members, camping/outdoors/sportsman, gun owners, survivalists. People who collect military memorabilia.

Industry/Entity Type

Store

Logo Text

Allied Surplus

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A military look and feel. Color and black and white options shown. Must have name of company somehow visible in or around logo.
• The logo with "Allied Surplus" with and without "Your Tactical Gear Headquarters" which is our slogan.

Nice to have

• Anything that looks USA/Patriotic is great, or Military themed is great.
• Nice to have some type of recognizable icon/image/artwork. Not too complicated, but not too plain either.

Should not have

• Difficult to read lettering, unrelated images.

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Files

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