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Sustainable Handmade Fashion business needs a new logo design
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This customer received 222 logo designs from 68 designers. They chose this logo design from Maurissahunter as the winning design.
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A$150
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222 designs
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68 designers
Logo Design Brief
We are a small-batch Australian-based knitwear and clothing brand, focusing on luxury items handmade from sustainable and ethical fibers. We're looking for a logo that is an upgrade from our current design, and would look great in a variety of uses - e.g. white T-shirts, as a stamp, etc.
Please note that your designs do not have to be an exact replica of our current logo - we're open to more creative ideas and layouts.
While we're looking for something more luxury than hippy, we're still after an element of quirkyness - our customers are young, trendy, and care about the environment.
For reference, our products include hand-knitted sweaters, gloves, beanies and scarves, as well as lounge and day-wear made from organic cotton, hemp and bamboo. We also hand-dye many of our products using plant-dyes such as eucalyptus and avocado seed. If you would like to include a colour in your design, think soft, earthy oranges, browns, purples and dusty blues.
Optional additional text for the logo: "sustainable handmade fashion" (not essential!).
Attached files include our current logo and section from our brand board for reference.
UPDATE: we have also attached some inspiration examples.
Updates
Hi all,Just a message to say that we have updated the brief with more detail in response to the designs received so far.Please note that your designs do not have to be a replica of our current logo - we're open to more creative ideas and layouts.While we're looking for something more luxury than hippy, we're still after an element of quirkyness - our customers are young, trendy, and care about the environment.For reference, our products include hand-knitted sweaters, gloves, beanies and scarves, as well as lounge and day-wear made from organic cotton, hemp and bamboo. We also hand-dye many of our products using plant-dyes such as eucalyptus and avocado seed. If you would like to include a colour in your design, think soft, earthy oranges, browns, purples and dusty blues. Thank you all for your submissions so far! Added Sunday, April 30, 2017
Target Market(s)
Young, successful, fashion-conscious women who have an interest in environmentally sustainable and ethical practice.
Industry/Entity Type
Fashion
Logo Text
Fozzel & Bean
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Features that would look good in stamp form and in T-shirt form.
- Something that we couldn't do ourselves with a free downloadable font and basic Photoshop skills.
Nice to have
- A typography-focused design would be nice.
- - an upgrade of our existing logo - with some added detail (maybe a hand drawn element).
- - something that incorporates the idea of natural dying and natural fibers (plants, a touch of colour, etc.)
Should not have
- Images of knitting yarn, knitting needles, etc.
- No figures - animal or human.
