A6 Advertising Post Card

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Brochure Design Brief

I am looking for refinement on this idea for an advertising letter-box drop of an A6 postcard.
Side 1 - our brand, the address, "15% discount if you present this card before Dec 31"

We are a new retail concept in terms of the store concept.

Side 2 - i want to highlight where the products are from, what materials are used, emphasis on cool, fresh, different, affordable, the product ranges grouped by colours (storage &organisation items in 1 colour or font, illumination products in 1 colour or font, furniture in 1 colour or font, decor in 1 colour or font, curios is 1 colour or font, fasion in 1 colour or font, others in a 1 colour or font)

The Product Categories:
see attachment

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Updates

Hi

I've added the product categories with products sorted under each heading. I have also added the logo in a variety of file types (jpg, tif, psd, png). The sky blue background is part of the brand image.
Thanks


Added Saturday, October 19, 2013

Target Market(s)

Home-makers (men and women) and women of all ages. Decision makers for home furnishings. Cross demographic - this is not premium..affordable to all social strata.
The brand is about fun, colourful and functional home stuff. The fashion stuff is a small percentage of the overall offer - targeting women who should spoil themselves as they spoil their families with nice stuff for the home.

Industry/Entity Type

Advertising


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 5.7 MB