Education Motivation Book and Website Needs Logo Design

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This customer received 161 logo designs from 31 designers. They chose this logo design from widodo as the winning design.
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We need a logo for our business. It needs to look good on a business card and on the website. The title of the book (and hence the website) is The Inspired Student. It's about what college and university teachers can do to motivate their students to excel in today's learning environment. Incorporating school and teaching imagery would be great, but make sure it's age appropriate, i.e. stay away from apples. Also, I really like when negative space is incorporated into a logo. It should be readable or identifiable when it's shrunken down to business card size. The main color of the website is blue. I'd prefer it if the logo were one color (maybe two). If it looked good in black, that would be great.
Target Market(s)
Higher Education professionals (college and university teachers and administrators)
Industry/Entity Type
Education
Logo Text
The Inspired Student
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Readable or recognizable even when it's small enough for a business card, should be somewhat masculine, but not overly so.
Nice to have
- Some interesting use of negative space
Should not have
- Anything that is not age appropriate (no apples). These are college and university teachers and administrators. Nothing cute.