• A$200

• 22 designs

• 11 designers

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Logo Design Brief

We need a logo for a patient support program - this is a support initiative for chronically ill patients designed to help them remember to use their injectable medication and get to all their appointments. It's basically admin support for people who need to take a regular injection.
This injection works for 6 different diseases, each of which are represented by a different colour. So there should be 6 colours equally represented in the logo with a 7th colour (plum) having the most emphasis as the key brand colour.
Key colour: plum (CMYK 0,100,18,34).
Supporting colours: Green (CMYK 22,0,100,8); purple (CMYK 46,72,0,0); pink (CMYK 26,28,0,0); orange (CMYK 0,48,100,0); blue (CMYK 49,11,0,0); grey (CMYK 62,54,51,24).
However, if there is a complimentary colour or colour combination that would sit comfortably next to other logos that contain the above colours (yes, all of them!), it could also work.
The logo should convey the idea of connection and support, working together for the same goal or being on the same path.

Target Market(s)

Clinicians are the main audience as they decide who goes on the drug/program. They are a conservative slightly older audience, usually male. Must also appeal to patients though so can't be too conservative.

Industry/Entity Type

Work

Logo Text

Kindred

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Key colours as mentioned above with main emphasis on Plum.
• Should NOT be text only

Nice to have

• Inclusion of the tagline: Bring out the best in biologic patient care
  Client has specified a desire for a 'creative' look and feel, so if there are any graphic elements within the final logo or that go with the logo that could be used in design roll out it would benefit the submission.
  
  e.g. hands, enfolding, holding up?