• €110

• 199 designs

• 63 designers

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Logo Design Brief

We help sellers start more conversations with potential buyers -- using words. Most sellers push information about products to buyers. This is not effective. Instead, we teach sellers a methodology to pull -- sparking curiosity in customers. This helps potential buyers who ARE interested (in discussing a solution to their problem) ask the seller for a conversation. Not to talk about buying. Rather, to talk about the problem to be solved (that may ultimately lead to their buying a solution).

In simple terms: We help sellers start conversations with potential buyers more effectively by modifying how they communicate.

We call the communications technique "Spark Selling." Because customers tell us what we teach is a "way to spark curiosity in my potential customers." These are our customers' words.

Thus, we are launching a Web site and big marketing push using this term.

We would love a logo that communicates "a better way to spark conversations w/ buyers -- faster, easier." Is that realistic? Not sure. See below for the "must haves."

What we teach is (in essence) a better (easier, effective) way to provoke discussions with potential customers -- using email, social and voicemail (digital).

Words.

We have used maroon/deep red color on our Web site successfully and would like to stay with this color. Optional additional color: Gold.

Target Market(s)

Individual sales reps and managers of sales representatives: CEO, Vice President of Sales. Also, those responsible to support sellers (marketing executives).

Industry/Entity Type

Sales

Logo Text

Spark Selling

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean look... not too busy. Simple. Elegant. What we teach (sell) is "brief, blunt, basic" as a means to be more successful. Thus, our graphical look should be simple yet bold.

Nice to have

• Sure, you could play on the "spark" with a spark-like image.

Should not have

• I don't want to restrict you :)

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Files

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