• £110

• 419 designs

• 89 designers

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Logo Design Brief

The job is for a fitness fashion clothing range called Meander - originally we wanted to word it as Me&er but the target audience when polled did not understand it.

Meander definition: to follow a winding course.

The Meander logo should be a clean, modern one colour logo, designed to appeal to fashion conscious gym goers who are serious about performance, understand the value of hard work and persistence to achieve their goals, and believe in their ability to get where they are going no matter what.

The logo will be used on gym clothing initially and sold online via its own webstore, 3rd party marketplaces and potentially be sold into gyms, in particular Crossfit gyms.

We would like the logo to include an icon that should be able to be used within the logo or be used on its own so that is recognisable and iconic on its own e.g. the Nike swoosh.

Target Market(s)

Fashion conscious gym goers, who are brand loyal and value high quality and visual appealing clothing that they can wear in and out of the gym.

Industry/Entity Type

Fashion

Logo Text

Meander

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Lovelo Line Light

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Emphasis on a symbol design as we want it to be strong enough for people to recognise the brand on its own e.g. Nike, Under Armour.