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High Quality Italian Food Importer Needs a Logo Design for product line
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This customer received 123 logo designs from 37 designers. They chose this logo design from wonderland as the winning design.
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£110
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123 designs
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37 designers
Logo Design Brief
We are an established company that import Italian products to Ireland. Our products have been carefully selected from a generation of small Italian family producers using traditional recipes and high-quality ingredients.
Some products are pasta, pesto, dips, spreads, balsamic vinegar and extra virgin olive oil.
Our goal is to brand a line of products that will sell directly to Grocery stores.
(Currently, we are mostly focused on direct sales)
The new brand name is “ Belmorso” literally translated as “Great-bite” The new logo should be appropriate to be placed on food labels, packages and marketing materials.
The logo should convey ideas like: handmade, all-natural, authentic, regional, traditional, carefully selected, finest ingredients, distinctive, beautifully executed and presented, favourite, delicious, naturally flavorful, intense, balance, deluxe, original, imported, best Italian food.
When people look at it the logo they should get a feel for our brand personality.
They should know that we are different from our competitors and should reflect that we are professional and successful in what we do.
Colors to take in consideration are Green, red, gold or orange.
Updates
Project Deadline Extended
Reason: We are delighted with the quality of some of the designs that we have received. However, none of them truly reflect the values and message that we want to give to our customers. For that reason, we have decided to extend the project for 5 more days. Please read the brief description carefully and feel free to ask any questions. We are looking for a logo that integrates the message of artisan, high-quality Italian goodies to be sold to our customers in Ireland. Even though some design really reflects this message we found them too similar to other brands. We pride ourselves on being unique in what we do and we hope you can put all your technical and creative skills together to come out with a design that will blow our minds & reflect the exceptional quality that our customers are looking for.
Thanks so much, we look forward to hearing from you soon!
Added Tuesday, May 30, 2017
Target Market(s)
Our ideal customer is 30-60 male or female.
The target is a working professional with a medium-high income. The ideal client is willing to spend a little extra money to eat healthy, natural and authentic food. This client usually, shops in organic markets and delicatessen grocery shops and is attracted by high-quality products in supermarkets. She/he wants quality and taste and has knowledge on Mediterranean food and Italian specialities. He or she is inclined to buy from socially conscious brands that promote small producers rather than big companies.
Industry/Entity Type
Food Store
Logo Text
BELMORSO
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A reference to Italy or Italian Food.
