• US$190

• 29 designs

• 10 designers

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T-shirt Design Brief

We need a tshirt design for a new conference called Ideas to Doors that is focused on retail entrepreneurship. This is a very relaxed, jeans and tshirt, informal conference focused around conversations with the entrepreneurs rather than the typical business casual, PowerPoint lectures.

One can see the basic colors, type fonts, images of the conference at www.ideastodoors.com. We want a tshirt that projects this relaxed, cool, hip vibe. It could be classic jazz/blues feel (and there is not a single way of projecting that feel) but mostly just that a high schooler or college student would say is "cool" - and that can be achieved multiple ways.

We don't want really strong, neon colors (irrespective of the attached images - these are just design guides, not actual preferred colors); more muted...maybe,even a distressed look (emphasis on "maybe"). It should have our conference logo but, beyond that, be mostly imagery though some text, as appropriate. Organization logo isn't necessary in the image itself (unless it blends in well - we can always just add it on the sleeve, back, etc.).

We will likely print it on a variety of colors but definitely something light colored - white, tan and a dark grey/black.

We don't have an absolute picture of the design in our mind; looking for different approaches that can capture "cool" - and there are many ways to do that so open to different ideas. We want to be inspired.

We've uploaded a few record covers/posters which are very diverse but all interesting to us.

Target Market(s)

Largely high school and college students but definitely want to appeal secondarily to professionals/adults.

Industry/Entity Type

Retail

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logos (attached) for both Terry J. Lundgren Center for Retailing and Ideas to Doors.
• Use of colors from website/ document attached with rgb colors

Nice to have

• The imagery should be about starting a company, the struggle, the reward, the journey.

Should not have

• No stereotypical clipart about retail - stores, consumers, clothes

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Files

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