Pawsitron needs a Pet supplement label design
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This customer received 80 label designs from 3 designers. They chose this label design from Savitra as the winning design.
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Label Design Brief
We are Pawsitron, a private label company located in California. We private label all natural pet products, mainly supplements and vitamins for dogs and cats of all sizes and breeds. This product is Wild Alaskan Salmon Oil for dogs and cats of all sizes and breeds. The product is a 16 oz bottle of Wild Alaskan Salmon Oil rich in EPA and DHA Omega 3s for dogs and cats (please see picture attached for a picture of what the bottle looks like).
The primary design will be the 16 oz bottle size
The secondary design will be the 32 oz bottle size (only winner will do the 32 oz design).
Size dimensions:
16oz - 8.25 x 4.00 inches (209.55 x 101.6 millimeters)
32oz - 9.8425 x 5.512 inches (250 x 140 millimeters) (only winner will do the 32 oz design)
Information on label:
Center of label:
-please use pawsitron logo some place on the front of the label.
- you may add a dog and cat picture on the label design
- you may add dog and cat paw prints on the label design
-you may add picture of a salmon somewhere in the lettering/background or on the bottle
-please choose colors that will go along with the colors of the pawsitron logo as well as matching a concept that relates to Salmon Oil.
Name of Brand: Pawsitron (see logo attached)
Title of Product: Wild Alaskan Salmon Oil
Rich in EPA and DHA Omega 3 and Omega 6 Fatty Acids.
For Dogs and Cats
Supports and promotes heart health, healthy Skin, glossier coat, joints, healthy immune system, and brain development
All-natural with no preservatives.
Side 1: Left side, About: Pawsitron's Wild Caught Alaskan Salmon Oil is made from the body oils of wild caught salmon from the Pacific Ocean in Alaska. Pharmaceutical and human grade in accordance with pharmacopeia. These fish oils are molecularly distilled to remove contaminants such as PCBs, mercury, toxins and metals. Each batch is tested by a third party lab verifying each batch exceeds the stringent quality standards set by California’s proposition 65.
Caution: Not intended for human consumption. Product is for pet consumption only. When unsealed store at room temperature away from light. Refrigerate after opening. Not to be used as a meal replacement.
These statements have not been evaluated by the food and drug administration. This product is not intended to treat, cure or prevent any disease
Still side 1: left side:
Suggested use chart: (compare to other product's charts as displayed in the photos attached. serving size amounts per weight are the same).
Add on top of your pets food and mix
body weight: pump strokes:
up to 12 lbs 1/2
12-25 lbs 1
25-50 lbs 2
50-75 lbs 3
over 75 lbs 4
Side 2: Right side
Nutritional Info Chart: per serving (5ml or 1 tsp)
Total fat (g) (TBA)
Saturated (g) (TBA)
Monounsaturated (g) (TBA)
Polyunsaturated (g) (TBA)
*Total omega 3 (mg) 1,227
*EPA (mg) 423
*DHA (mg) 465
*Not recognized as an essential nutrient by the AAFCO.
Dog Food nutrient profile
Guaranteed analysis chart:
per serving (5ml or 1 tsp)
Crude Fat 99.9 % (min)
Moisture .1 % (max)
*Omega 3 Fatty acids 30% (min)
*DHA 11% (min)
*EPA 10% (min)
*Other Omega 3 5.0 % (min)
*Omega-6 Fatty Acids 4.0 % (min)
* Not recognized as an essential nutrient by the AAFCO.
Dog Food nutrient profile
Ingredients: Wild Caught Alaskan Salmon Oil, all-natural non GMO Vitamin E
Made in USA logo, All natural ingredients logo
( I have attached all natural and human grade logos below). Please use if you can find image on account such as dreamstime or shutterstock.
Add sku number: X001FM7Z8N Create barcode for sku number (may be done after winner is selected)
Add anywhere on bottle:
Health benefits of Omega 3 fish oil for pets:
supports cardiovascular health, joints, brain development, immune system, eyes, healthy skin and shin coat, relief from dry itchy skin, overall health and vitality.
Distributed by:
PAWSITRON
310 S. TWIN OAKS VLY RD. #107-341
SAN MARCOS, CA 92078
www.pawsitronforpets.com
* I attached several examples in the photos below of other wild salmon oil to give you an idea of what other projects look like.
Updates
Project Deadline Extended Reason: Took awhile than I expected to gather all of the information needed to include in the brief. Added Thursday, June 15, 2017
Target Market(s)
Cats and Dogs of all ages, sizes and breeds.
Industry/Entity Type
It Company
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- All or majority of the included items listed in the project description
Nice to have
- Please blend the design of the label to where it will match the colors of the pawsitron logo. Add any additional colors you think will go well.